I'm in an Applied Art/Design class and we've been instructed to pick a random object, illustrate it, digitize it, and then create a logo, make up a company, and pick a name. It's pretty cool.

What I did is took an old iron from the 60's era, cropped a section I liked, added color, and turned it into a logo. The name of my company is Permanent Press Clothing. I'm targeting upper class young men and plan to sell nice threads.

On the business card, you'll see a watermark in the background. That's a dial from a dryer...you'll notice the different settings "dry, air, knit, permanent press, etc". I thought this was kind of a neat idea. I made the dial myself.

Let me know what you think...

Colors are excellent. Maybe show us a bit more of the iron. Kind hard to distinguish what it is in smaller formats. Maybe more of the handle.

Your company will be spending a fortune on those snazzy clothes tags, but cool nonetheless.

I like it, and sounds like a fun class!

Hey logo and design look great. However, the business card tends to follow a different "style". It doesn't fit the same style of "clean", "straight" look of the other two designs. I would keep the dial but just change the font on the business card to look closer to the other designs. Anyway...Looks great! :agree:

I really like the icon and have only a few suggestions.

Where you have the highlight on the handle in the dark teal, I'd change that to a charcoal or mid-range gray. It looks a little out of place and when used on the same teal background, it appears as an empty cut out.

Consider making the surrounding box a bit smaller, thus making the iron stick out more prominently from the frame. Right now it could almost be perceived as accidental.

If I had to urge you to change one thing, I'd agree with FamousArtGuy and say it would be font selection. The font on the business card is far too grungy for the image you've created. While I sometimes like the juxtaposition of styles, I don't feel it works in this case. From the company name to the sharp lines of the graphic elements you're presenting crisp & clean so the decayed font on the BC just doesn't work. Replace it on the background image on there as well.

You did a great job, the dial with the selector going to permanent press was very creative & well done. The whole thing is really a very nice design and presentation. :tup:

Overall I really like the designs. The one thing I noticed is what others had been commenting on, the font of the business card was too hard to read. I also agree that it doesn't follow the style of the other items as tightly as it could.

In regards to Digifad's comment about the cost of the clothing tag, I agree this would be an issue in real life. I'd recommend changing the tag entirely to greyscale to aknowledge the cost reality. Greyscale tags would be so much cheaper and not much would be lost in regards to the overall effect.

From a non-designer standpoint I think you've done a very good job overall.

The design is good but I would play with the coloring a bit and deffintly try new fonts there not very professional, but its a good start.

Really appreciate the comments guys and girls. I'm confident in your critiques and ironically, I'm not pleased with the business card myself. I knew something wasn't correct about it.

As far as the clothing tags in color, it's just a representation. I'm sure if the company were to launch (it won't) I would DEFINATELY go b&w on those.

I'll work on the suggested corrections. Thank you all very much.

I like the look of the tag but do you need the little logo too?? Real nice job on everything.

I like your designs, but I agree with another post that the business card has a different "feel" than the rest of your designs. Your font for the business card gives it a "grunge" feel and I don't think that works for your goal. I think keep the font on the card the same as the rest of your work and it will create continuity among your designs.